Digital 1to1 Love Stories: How Adidas fell in love with Localistico

10 December, 2018 - 4 minutes read

Digital 1to1 is the meeting point of different companies that want to improve their digital impact. A great atmosphere and a favorable professional environment made up of executives from leading companies in the sector, digital solutions providers from different parts of the world and hundreds of experts who can help achieve their objectives. Today we bring you one more story of business love, the story of how Adidas fell in love with Localistico in another one of our Digital 1 to 1 love stories.

WARNING: THE 1 TO 1 DIGITAL LOVE STORIES REPORT REAL MEETINGS THAT HAVE HAPPENED DURING THE DIGITAL 1TO1 EDITIONS SINCE 2014. READING THIS ARTICLE COULD MAKE YOU FALL IN LOVE WITH ONE OF THE TWO COMPANIES

Love Stories Digital 1 to 1 – Chapter 2: Adidas fell in love with Localistico

Conquered

  • Chiara Olimpieri, eCom manager of Adidas, responsable for the management of the oficial online store of Real Madrid

Conqueror

Love without barriers

Chiara Olimpieri talks about her crush and her first appointment with Localistico:

When did the love arise?

It was during Digital 1 to 1 Europe, in October 2017, in Hotel Dolce-Sitges.

Tell us more! What was the context of the appointment?

During the Afterwork at the beginning we were only sharing cards to speak at a later date, but after that, love arose.

What need or challenge did your company have?

Specifically I was looking for a digital solution which was able to redirect traffic to our physical stores.

How, why and when was the agreement closed?

Localistico was exactly what I was looking for: online positioning for physical stores. His solution seemed very interesting to me. Having not had an appointment we had our first call after returning from Digital 1to1 and the agreement was closed only a couple of months later.

Was there a happy ending? What results did you get?

As a first phase, we have created tabs of each store to position them in search engines and social media, and Localistico has also been in charge of cleaning all those unofficial tabs. This has helped us improve the SEO presence and now we are going to start a second phase, with ads on maps.

One more among many romances which emerged in Digital 1to1

First PcComponentes and TokyWoky showed us what love means in the Digital 1to1, and now Adidas and Localistico joins this long list of romances that are created during these gatherings.

This story will continue, and we will continue to share the passionate union of companies with you that have taken place in Digital 1to1 gatherings as well as those that are yet to come.The next Digital 1to1 Europe is celebrated on June 11, 12 and 13 in Barcelona.

Do not miss the opportunity to find the love of your life… and to get inspired with these love stories.

Credit for the article goes to Marketing4ecommerce